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Design Layout | Web Page Design Resources


Web Page Design Resources

Page Length and Width

A general guide for pages containing text is that the width of text on the page should not exceed 75% of the window or one to 2 screens in length. This will eliminate the need for excessive scrolling. The average single page of text on paper is represented by 2 screen lengths on the computerscreen.
Text should be broken with bullets or blocks of text in order to improve its readability online.
If web pages are to be added to content modules in Blackboard, it may be advisable to center the table on the page. Multiple content pages should be placed in separate Content Modules for better organization and clarity.

Sources:
http://info.med.yale.edu/manual/contents.html
Adding and Organizing WebCT Content Workshop
WebCT 2002 4th Annual User Conference
July 22-23/2002

Why? This is because the eye becomes tired having to scan back and forth across the entire screen. In terms of length, it is recommended that each page of information be no longer than one or two screens. Two computer screens equal one page of written text. It is very hard to conform to this rule, but scrolling down excessively long pages of text can become tedious for the user. An effective way to limit the page length is to break up the material, and use bullets and links for main points rather than explaining everything in detail.

Fonts

There is no hard and fast rule here, but some sources contend that the Arial font you see on this screen, is easier on the eyes on a computer screen, than the traditional Times New Roman font that is seen on a page of text in a book. Italic font is difficult to read because the pixels don't line up neatly.
Headings are very important, so use bold sparingly, to help your readers move through the text to important themes.

Alignment

Use tables on your web page to help align elements. Alignment means that items on the page are lined up with each other. Items can be lined up on the left side, right side, or center of the page.

It is generally considered good practice to choose one alignment and to stay with it. On this page we have used a table with three columns. Alignment applies to both vertical and horizontal elements on the page.

Repetition

Repetition means that throughout the web page or pages, certain elements are repeated that provide a coherency to the site. For example, navigation buttons are the same colour and size, and in the same location on every page. Colours also help users know where they are.
See this site for an example of good use of repetition. What elements of repetition exist to make the pages of this site look as if they belong together?

Contrast

Contrast refers to the degree of difference between 2 elements on a page. The use of black text on a white background provides an example of contrast. Contrast may refer to colour, size, boldness, degree of white space around an object etc. It is very important to ensure that the text is in strong contrast to the background colour of a page in order to ensure that the user can read it.
View this site for a look at the element of contrast. Is there sufficient contrast here? If not, how might the contrast be improved?

Proximity

Proximity refers to the relationship of one item on the page to another. When items are close together, they appear to be connected; when they are separated, they appear not to be connected. Titles, picture captions, etc., should be close to the text to which they are related. Notice in this paragraph, there is a small space between the title and the text. This is done to ensure proximity.

Source: Williams, Robin and Tollett, John.1998.
The Non-Designer's Web Book:
An easy guide to creating, design, and posting your own web site.
California: Peachpit Press
  • Put text in a 70 to 80% table and place table in the center so there is a margin on both sides
  • Break up material
  • Use bullets or blocks of text
  • Limit Scrolling
  • Each page no more than 2 – 3 screens
  • Use Arial Font, Colored Text Headings
  • Separate Content Modules for each Unit
  • Reference: http://info.med.yale.edu/manual/contents.html
  • Adding and Organizing Blackboard Content Workshop
  • WebCT 2002 4th Annual User Conference July 22-23/2002