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GHUM 1025    

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Assignment #6

Two Minute Pitch (15%)

Download the PDF of "What Does a Great Pitch Look Like?

Download Reeves' Two Minute Pitch about Two Minute Pitches

 

Watch this 1:55 minute video, now embedded from YouTube... absorb the audio, please, and study its structure.

View the text of this speech here

Download MS Word doc of the text of the speech

 

 SPECIAL CRITERIA

 

Due Week 15: A two minute pitch is a speech or presentation that takes a maximum of two minutes to complete.   The Two Minute Pitch is used by an increasing number of people and businesses for ...

  • (1) securing venture capital financing/investment for a project or business,
  • (2) job interviews, 
  • (3) demonstrating and/or selling a product, or
  • (4) financing an important, community or global transformative solution or foundation.

One or Two Minute pitches are also known as "Elevator Pitches," a term derived from the act of a person (who needs financing, etc.) getting into an elevator with an executive of a venture capital company at the ground floor and, as soon as the elevator doors close, starting and completing his/her pitch to the executive during the time the elevator takes to stop at the floor of the executive's office (often the top floor).  The person making the pitch must immediately grab and maintain the executive's attention and interest, and communicate the essence of his/her idea/new business: what benefit is it to the customer and to the venture capitalist(s).  The ultimate goal is to cause the executive to commit to a real meeting at a specific date and time. 

 

 

SOCIAL RESPONSIBILITY / SOCIAL JUSTICE / ETHICS:

The product or service that you are trying to pitch (or sell to a green-friendly customer or socially-responsible executive) must be a socially-responsible, entirely sustainable product or service that helps your fellow human beings--  it should demonstrate your rigorously anti-racist, anti-sexist, environmentally-friendly ethics, and is intended as a remedy for one of the kinds of social issues/problems studied in this class.

 

CONTEXTS:

Each student will prepare and deliver a two minute pitch.

Students should find a need that they identify, within their own interests and careers, and should ask of themselves: "What is it that I really require from another (more societally privileged) human being that will assist me in furthering my cause/career?"  It might be money that you need.  But, perhaps it is not money or financial backing that you require....  maybe it is some other kind of 'support.'  You decide....

You may choose one of the following contexts, and adapt your idea to fit into the context (similarly, adapt the context to fit your idea).  

1) You are at an interview for a job in your chosen field, which is directly related to the program you are currently studying, and the interview person/panel asks you to convince them to hire you as a result of your giving a presentation of no more than two minutes (and no less than 1.5 minutes). 

2) You are working at a job in a shopping mall where you are trying to sell a product to passing shoppers.  The shoppers did not go to the mall to buy the product you are trying to sell.  You work on commission and need to sell as much product as possible, which requires that your pitch gets the immediate attention of the passing shopper(s), keeps it and, in no longer than two minutes (and no less than 1.5 minutes) , convinces the shopper to buy the product.  For this assignment, you are to bring a "product" that you will use during your pitch.

3) You have an incredible business idea or community service concept that will help the entire world, but you need help to get it started.  In raising funding for your business venture, you have tapped out your bank account, credit cards, relatives and friends.  Yet, you know that a particular venture capital investment firm's CEO takes the elevator from the ground floor of his/her building after lunch, at precisely 1:00 pm, every workday.  His/her elevator trip, which you have timed, takes exactly 2 minutes to get to the floor his office is on.  You intend to pitch your incredible business idea to him/her within the two minutes (no longer than two minutes, and no less than 1.5 minutes) he/she is in the elevator and, at the end of your pitch, convince him/her to give you an opportunity to continue your pitch in his/her office, or give you an appointment on a specific date at a specific time.

  • PLEASE NOTE: All students must be present for week 15; no make up date will be allowed.  
  • ESSENTIAL: PROVIDE ME WITH A SUMMARY/COPY OF YOUR PITCH BEFORE THE PITCH TAKES PLACE.
  • ESSENTIAL: PLEASE REMEMBER THE SOCIAL RESPONSIBILITY CRITERION....
  • ESSENTIAL: DRESS APPROPRIATELY:  Are you doing a business pitch?  Wear a shirt and tie.  Are you a community worker attempting to get a job?  Perhaps it is not appropriate to be overdressed.  Are you a great chef trying to pitch a fair-trade or eco-friendly restaurant?  Maybe it would be dramatic and effective to dress in your chef attire.  You decide how your attire will be crafted to the pitch you are performing.
  • ESSENTIAL: CORRECT STRUCTURE is IMPERATIVE
  • NB: NO AUDIOVISUAL DEVICES WILL BE AVAILABLE FOR THE TWO-MINUTE PITCH.  ANY VISUALS USED MUST BE PORTABLE (e.g. a photograph, flyer, small poster, chart, etc.)
  • PLEASE PROVIDE YOUR OWN "BUSINESSMAN/ BUSINESSWOMAN" IF YOU REQUIRE A HUMAN BEING AS A PROP/LISTENER.
  • Read O'Leary's principles for designing the structure of the Two Minute pitch. http://www.chrisoleary.com/projects/Communication/ElevatorPitchEssentials/index.html

Provide to me, during the final class (prior to doing your pitch), a one-page summary of your pitch, demonstrating that your structure is as O'Leary prescribes (and as we outlined in class).  This summary may be done in point-form.

RESOURCES:

Reeves' Two Minute pitch about Two Minute pitches

CBC Dragons' Den: The Elevator Pitch http://www.youtube.com/watch?v=Tq0tan49rmc

Definition http://en.wikipedia.org/wiki/Elevator_pitch

Chris O'Leary http://www.chrisoleary.com/projects/Communication/ElevatorPitchEssentials/index.html

"So Tell Me About Yourself . . . " Answering the Question with your Two-Minute Pitch
By Kate Wendleton
http://www.salesjobs.ie/artman/publish/Help_with_my_sales_interview.asp

http://www.fiveoclockclub.com/careerCoach/06answeringQuestion.html

Short Synopsis  http://studentaffairs.case.edu/careers/alumni/search/twominute.html

University of Dayton: The Two Minute Pitch http://www.udnews.org/2006/11/the_twominute_p.html

IT Sense: The Two Minute Pitch http://it-sense.org/portal/index.php?option=com_content&task=view&id=16&Itemid=48

Job Search 101: The Two Minute Pitch, David Madison http://www.fiveoclockclub.com/articles/2001/11-01jobsearch.htm

Building Your Reputation, ASME, Young Engineer's Forum (includes a Two Minute Pitch Worksheet) http://files.asme.org/asmeorg/Communities/EarlyCareer/8156.pdf

The Pitch Coach http://www.thepitchcoach.com/

Interview Performance http://www.uiw.edu/career/HowtoGiveaKnockOutInterview.htm

 

LINKS to VIDEOS

INTRO to THE CONCEPT

http://www.youtube.com/watch?v=Tq0tan49rmc&feature=related

EFFECTIVE ELEVATOR SPEECH (3 stage)

http://www.youtube.com/watch?v=5JjpM0P4xnI&feature=related

THE USP (Unique Selling Proposition or Value Proposition) (30 second pitch)

http://www.youtube.com/watch?v=CBqmRzw8x2I&feature=related

David Blaise: ELEVATOR SPEECH or ELEVATOR PITCH: What makes you different? Who are you?)

http://www.youtube.com/watch?v=J8HCUhClZYs&feature=related

David Blaise: ELEVATOR PITCH

http://www.youtube.com/watch?v=xuSn7j-VTrQ&feature=related

Andy Lopata, The DOWNSIDE of PITCHES….

http://www.youtube.com/watch?v=k3jSDxugkoQ&feature=related

BABY http://www.youtube.com/watch?v=fG7-wHfPUUI

FIRE http://www.youtube.com/watch?v=vAvErchnM_w&feature=related

LUGGAGE / I-TAG http://www.youtube.com/watch?v=8SPVtJKMDOo&feature=related

COMPUTERS http://www.youtube.com/watch?v=eQvzIxpR1tE&feature=related

FALSE SOCIAL JUSTICE PITCH

http://www.youtube.com/watch?v=X0w8aWLn24Y&feature=related

SPECIAL CRITERIA PROBLEMS:

http://www.youtube.com/watch?v=iFax_pbL2NQ&feature=related

Many thanks to Brian Richmond for this assignment

 

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