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GHUM 1025    

Speaking with Confidence

Persuasive speaking and writing & Fallacies of Reasoning (Week 4)


The purpose of persuasive writing or speaking is to convince the reader/listener that your thesis, about a given topic, is true or correct.
You do this by using facts derived from reading, from experience, and from experts.   Your proof will seldom be absolute; therefore, you need the greater weight of evidence.  

The reader/listener is the jury. They weigh your evidence. 

In preparing, you should rely on: 

Reason rather than personal opinions.
Specifically stated facts. 
Contrary views that are disputed by you, rather than ignored...  it is essential to present objectively the views of those with whom you disagree, and then to refute these, one at a time.
Avoidance of Fallacies of reasoning. 
AVOIDING FALLACIES 

To test your own arguments or the arguments of others, look for flaws in reasoning.  Incorrect
reasoning weakens your writing.  Incorrect reasoning can be caused by carelessness, prejudice, or dishonesty. 
FALLACIES OF REASONING
1.  Hasty or Sweeping Generalization:

Absolute situations are rare. Reality is in degrees. 
Avoid: 
"Everyone has fond memories of high school." 
"Men are better at sports than women."
"All advertising is lies." 
Be careful with terms like "all," "always," "everybody," "nobody," or "none". 
2.  False Extremes... Either/Or Position: 
Don't reduce a complex issue to only two possibilities. 
Things are seldom black or white. eg. "The department must either raise its grading standards or bury forever the ideal of academic excellence." 
This is misleading because it ignores the existence of other less extreme possibilities. 
3.  Straw Man:
A straw man argument occurs when you misrepresent an opposing view to make it seem weaker than it is. 
"Opposition to nuclear weapons testing in Canada is simple anti-Americanism."
4.  Circular Reasoning/Vicious circle: 
This error occurs when a person restates a generalization as a reason for accepting the same proposition. 
"Exercise is healthy because your body needs exercise." 
"The play was popular because the audience liked it" 
5.  Post Hoc Arguments/Unfounded assumption of cause: 
This error occurs when a person assumes that because one thing followed another thing the first item caused the second item, or Since 'B' followed 'A', 'A' caused 'B'. 
e.g. "I broke my leg because it was Friday the 13th." 
"Some students who work part-time fail a course; therefore, working part-time causes students to fail."
These are not logical consequences. 
6.  Two Wrongs don't make a right:
A bad action is not justified by another wrong action. 
eg. "That chemical company pollutes the river; therefore, we were right to blow it up." 
"He was a creep, so I will be a creep too." 
7.  False Analogies: 
Analogies may make strong emotional appeals, but their logic may be weak.
Analogy is effective only when there is a basic similarity between compared terms.
  eg. "University administration argues for new rules, because it should be run like a business." 
But a University is not equal to a business. 
8.  Prediction of Consequences:
Be careful when predicting that an act will have positive or negative consequences.
 eg. 'If you take our course, you too will become rich." 
9.  False Assumptions: 
One false assumption can cause all of your arguments following to be invalid. 
eg. "Without advertising, no cities could exist." 
10.  Out of Context Citation:
Beware or incomplete quotations. 
eg. The critic said, "Most of the movie was unbelievably bad, but there were a few moments of high comedy." The ad for the movie, published the next day, read, "High Comedy...The Toronto Star."  
Watch also for misuse of statistics, skewed samples, and anecdotal information. 
11.  Non Sequitur (It does not follow):
If a famous actress uses Crest toothpaste, that has no relation to the quality of the toothpaste. 
eg. "A man does not beat his wife; therefore, he is a good husband." 
12.  False Appeal to Authority:
An illegitimate appeal to authority.
First, the authority or reference may be ambiguous.  Appeal is made to the Bible by both those who support and those who oppose capital punishment, and by both those who castigate and those who advocate help for the poor.
Second, the authority may be irrelevant to the problem.  The fact that a man is a first rate physicist does not mean that he can speak with legitimate authority about race relations.
Third, the authority may be pursuing a bias rather than studying a problem.
13.  Begging the Question:
When you beg the question, you assume the truth of what needs to be proven. 
eg. A politician says, "Our feeble government, greatly in need of reform must be placed in new hands." 
eg. A student challenges a "C" grade on the grounds that she is an "A" student.
The premise in both of these is what is under question 
14.  Ignoring the Question:
Sometimes in arguing, people raise irrelevant points that distract from the real issue. 
Red Herring...  eg. A government defends itself on a charge of corruption by saying that the budget is balanced. 
Attack The Man/Woman... eg. "I'm a liar...so are you." 
"I'm a crook...well, you're a racist" 
15.  Stereotypes:
Watch out for any stereotypes. 
Making generalizations of any kind about groups of people are based on two further fallacies:
The Fallacy of Composition: assuming that what is true for a small portion of a group is also true for the whole.
The Fallacy of Dramatic Instance: taking a small observation about a small sub-category of people and inflating it into a large, sweeping assumption and ongoing narrative about all people of the larger group to which that sub-group belongs.
This is how racism, classism, and sexism begin...
16.  Argument to ignorance: 
Watch out for these types of claims:
It must be true it hasn't been proven false.
It must be false, it hasn't been proven true. 
17.  Gambler's Fallacy:
"It hasn't happened for a long time; therefore it's bound to happen."
"It keeps happening; therefore, it will keep happening." 

 
PLEASE NOTE:

Information on this site is authorized for use only by the students of this course. Students have permission to copy any of the content. For copyright information of the linked sites please see the respective authors.

copyright 2000 Karen E. Hamilton & Reeves Medaglia-Miller

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